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BlackBerry, the first trailer for the film that tells of the triumph and fall of the mythical mobile brand

BlackBerry, the first trailer for the film that tells of the triumph and fall of the mythical mobile brand

After receiving rave evaluations at varied movie festivals, the Might 12 reaches the cinemas the anticipated docudrama blackberrywhich tells the true story of the rise and fall of the legendary model of BlackBerry mobiles. you’ll be able to see the trailer on the opening of the information.

on the finish of the 90’sa decade earlier than the arrival of the iPhone or Android, cell phones had been used to make calls both ship SMS. That they had keys, however they had been simply numbers to name. Nokia and Motorola dominated the market.

In 1996, two engineering pals, the legendary visionary Mike Lazaridis (performed by Jay Baruchel) and Douglas “Doug” Fregin (Matt Johnson), have an thought that might make them millionaires: take the electronic mail from computer systems to the mobiles. They devised a cellular with keyboard that allowed to put in writing texts rapidly, utilizing the thumbs.

The invention had a future, however that they had no thought of ​​advertising and marketing, so that they employed the enterprise predator Jim Balsillie (Glenn Howerton), who agreed to commercialize his thought in trade for conserving 50% of the corporate, and turning into CEO. Thus BlackBerry was born.

The historical past of BlackBerry, cell phones with a keyboard

Because of the revolutionary design of the BlackBerry mobilesand to the business imaginative and prescient of Jim Balsillie, BlackBerry grew to become the preferred cellular amongst executives and firmsbecause it allowed them to make cellphone calls and ship emails, one thing very important at the moment.

It was additionally an excellent success amongst customers who used the Messenger to trade messages, turning into the social media pioneer.

blackberry He lived a decade of glory, however Jim Balsillie was carried away by his greed, launching poorly polished telephones to make money. The lace got here with the presentation of the iPhone, in 2007: a cellular with contact display that now not wanted a bodily keyboard, as a result of it allowed you to press together with your fingers on a digital keyboard on the display itself.

The blackberry film relies on the guide The Lack of Sign: The Untold Story of BlackBerry’s Extraordinary Rise and Spectacular Fallby Jacquie McNish. It’s shot as if it had been a DVD from the 90s, with muted colours and low definition, as will be seen within the trailer.

This docudrama goals to be a devoted portrayal of the blackberry historical pasthowever some touches of humor have been launched within the dialogues, to make it extra entertaining for the non-geek cellular viewer.

The film blackberry It’s directed by Matt Johnson, with a script by the director himself and by Matt Miller. Additionally within the forged are Cary Elwes, Saul Rubinek, Wealthy Sommer, Martin Donovan and the legendary Michael Ironside. It opens in cinemas he Might 12 in United States. We don’t have dates in Spain but.

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